You’ve got a digital product ready to sell. You have a Facebook account. But every time you sit down to post about it, the words either sound like an advert or you worry nobody will care.
That’s a pretty normal place to start. You don’t need to buy Facebook ads straight away, and you definitely don’t need to paste your sales link into every group you can find. Here’s a simpler way to give people something worth reading and a reason to visit your website.
Start with the person, not the product
Say you sell a beginner’s guide to affiliate marketing. “Buy my guide” tells people what you want. “Not sure what to write in your first affiliate email?” speaks to a problem they might have.
Before you post, finish this sentence: “This will help someone who is stuck with ______.” If you can’t fill in the blank, your idea is probably too vague.
It also helps to choose just one kind of reader. Someone creating their first digital download has different questions from a business owner who already has a customer list.
Give them a useful answer before you share a link
People use Facebook to catch up, ask questions and find interesting things. They usually aren’t scrolling through their feed hoping to read a long sales page.
An easy structure is: ask a genuine question, share a useful tip, and link to an article only when it adds something. Your website then has the job of explaining the topic properly, showing related guides and, when appropriate, offering a product. If Facebook isn’t a good fit for your audience, the guide to getting more people to see your website covers other free approaches worth trying.
Five Facebook post examples you can adapt
These are starting points, not magic words. Change them to match the advice in your own article, your audience and how you normally speak.
1. The quick tip
Trying to sell your first digital product? Before you spend hours designing it, write down the exact problem it solves. If you can’t explain that in one sentence, the sales page is going to be hard to write too.
I’ve put together a fuller beginner guide here: [link to your article]
Why it can be useful: someone learns something immediately. They can follow the link if they want the next step.
2. The simple question
What’s the hardest part of creating a digital product for you: coming up with an idea, making it, or finding people who want it?
I’m collecting the questions that trip beginners up. Here’s a guide covering the basics if you’re at the starting line: [link]
If people reply, talk to them. Don’t answer every comment with a sales link.
3. The mini-checklist
A quick check before you put a digital product up for sale:
✓ Can a buyer tell exactly what they’ll receive?
✓ Is the current price easy to find?
✓ Does the download process work?
✓ Have you explained who the product is for?
✓ Can someone contact you if something goes wrong?I’ve covered the other things worth checking here: [link]
4. The beginner mistake
One mistake I’d avoid with a new digital product: making ten different versions before checking whether anybody wants the first one.
Start small. Explain the idea to the people you want to help, listen to their questions, and improve the first version. There’s a beginner-friendly breakdown here: [link]
5. The gentle invitation
If you’re interested in selling a small digital product but aren’t sure where to begin, I’ve put a straightforward starting guide together.
It covers choosing an idea, making something useful and getting it in front of people without overcomplicating things. Free to read: [link]
Notice what’s missing: fake urgency, income promises and “this changed my life” claims. You don’t need any of those to write a decent post.
Where should the Facebook link go?
For a post like these, send people to the most useful page for that exact topic, not automatically to your homepage. If your post is about the first affiliate email, link to a helpful email example. If it’s about choosing a product, link to a guide on choosing one.
For example, you could share this guide to selling digital products, or these seven beginner AI email prompts, depending on what your post actually offers.
On the article, a relevant link to your product or resource page gives the interested reader somewhere sensible to go next. Don’t force a product pitch into every paragraph.
Facebook profiles, Pages and groups are not the same
You may be posting from your personal profile, a business Page or a group. What makes sense will differ. Your own profile might be useful for sharing occasional helpful articles with people who know you. A Page is better suited to an ongoing business presence. In groups, follow the group’s rules and join the conversation properly before thinking about linking to anything. Never treat other people’s groups as free advertising space.
Avoid repetitive posting, tagging people who didn’t ask, or using tools that send identical comments everywhere. If someone wants more detail, a calm and useful answer usually fits better than a copied pitch.
An easy routine for your first week
- Monday: Pick a question that your ideal reader actually asks. Write one useful answer.
- Tuesday: Share a short version on Facebook, with a link to a genuinely helpful article if appropriate.
- Wednesday: Reply to any real questions. Note what people are still confused about.
- Thursday: Write a simple checklist or example related to the same problem.
- Friday: Share the second useful post. Avoid repeating Tuesday’s wording or link everywhere.
- Weekend: Look at genuine website visits and what readers did next. Improve the article if they didn’t find the answer they needed.
You’re testing whether the advice is useful and whether the audience is a good fit. A week of posting doesn’t prove a product will sell. That’s why it’s worth measuring real visits rather than judging success by likes alone.
Be clear when you recommend something you own
If a post recommends your own paid product, tell readers that it’s yours. If it includes a commission-earning affiliate link, explain that you may earn a commission. Put the explanation close to the recommendation, in plain language. The FTC’s social media disclosure guide has straightforward examples.
For instance: “This is my own paid starter kit. You can read the free guide first and see if the extra examples would be useful.” That’s clear, and it doesn’t ask anyone to take your word for results you can’t demonstrate.
Need a hand coming up with posts?
I’ve got a free social media affiliate marketing guide with another seven-day plan and examples. And if you want a bigger set of ready-to-adapt material, you can see my two beginner starter kits. Those are optional paid products, not a requirement for following this article.
Start with one good post that helps one kind of reader. See whether anybody finds it useful. Then write the next one. That’s a more manageable way to build an audience than trying to fill a calendar with 30 adverts.
Photo: Hal Gatewood / Unsplash.
